Why Shock Does Not Work

At Quit Smoking in 60 Minutes in Capalaba I have been carrying out my own survey on the effect of the horrible pictures that they put on cigarette packets and the cost of smoking. Both these measure have been implemented to reduce the number of people that smoke.
In almost 100% of people that I have surveyed the picture on the pack has made no difference at all. I ask people if they know what the picture is on the pack and does it make them want to give up. In just about all cases the person does not know what […]