As people we like to think that we are individuals but in reality we like to fit in and go around in groups, hence the term sheeple. It is the sheeple effect( the need to fit in ) that is probably the biggest factor that gets people to smoke. The desire to fit in is so great that it overides the consequences. Usually a person will start to smoke when everybody around himm or her smokes. When they smoke they fit in and the sub-conscious mind translates thsi as a method of survival. It this garbled message that resides in our sub-conscious minds that keeps us smoking.Hypnotherapy allows us to communicate with the sub-conscious mind to change this message and habit so that you can quit smoking.